Blog
Notes from the work: what changed, why, and what I would do differently. Insurance e-commerce, running a studio, launching a startup.
- First in Uzbekistan: insurance without an office visitReporting an insured event or cancelling a policy used to mean a trip to the office, a handwritten application and weeks of waiting. In September 2026 Gross became the first insurer in Uzbekistan to move both into the customer cabinet, with the status of every request tracked there until it closes. What we built, and why these two first.
- How I would fix a bank's online card applicationAn online card application in Uzbekistan is the problem I already solve for an insurer: a regulated product, an identity check and a customer on a phone. Where people drop off, five hypotheses and how I would test them.
- What changed on gross.uz in seven months, and whyIn April 2026 I took over the digital channels of an insurer. Four product decisions that changed the site, with the screens before and after.
- What a ten-person studio taught me about product managementI co-founded and ran Keypix, a studio of ten that shipped more than 40 websites, web apps and Telegram bots. Five lessons I now use as a product manager, and the mistake that closed the studio.
- Launching a grocery delivery service from zeroIn 2023 I launched Bozor Boy, a grocery delivery startup in Tashkent, and owned operations, partners, marketing and the product at once. What that taught me about product work.