Writing · 6
Blog
Notes from the work: what changed, why, and what I would do differently. Insurance e-commerce, running a studio, launching a startup.
· 6 min read
Xazna teardown: turning users of other banks' cards into bank customers
Xazna has more than 12 million users, and many of them come with cards from other banks. Using store reviews, my own screens and public data, I looked at where the path from "I use the app" to "I'm a Xalq Bank customer" breaks, and how I would fix it.
· 3 min read
First in Uzbekistan: insurance without an office visit
Reporting an insured event or cancelling a policy used to mean a trip to the office, a handwritten application and weeks of waiting. In September 2026 Gross became the first insurer in Uzbekistan to move both into the customer cabinet, with the status of every request tracked there until it closes. What we built, and why these two first.
· 4 min read
How I would fix a bank's online card application
An online card application in Uzbekistan is the problem I already solve for an insurer: a regulated product, an identity check and a customer on a phone. Where people drop off, five hypotheses and how I would test them.
· 4 min read
What changed on gross.uz in seven months, and why
In April 2026 I took over the digital channels of an insurer. Four product decisions that changed the site, with the screens before and after.
· 3 min read
What a ten-person studio taught me about product management
I co-founded and ran Keypix, a studio of ten that shipped more than 40 websites, web apps and Telegram bots. Five lessons I now use as a product manager, and the mistake that closed the studio.
· 2 min read
Launching a grocery delivery service from zero
In 2023 I launched Bozor Boy, a grocery delivery startup in Tashkent, and owned operations, partners, marketing and the product at once. What that taught me about product work.